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Module 4: Understanding the MLS
Learn how the Multiple Listing Service works and why it matters
15 min
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15 min • Understanding the MLS
About This Module
The MLS (Multiple Listing Service) is the secret weapon that makes FSBO viable. This module demystifies the MLS system, explains how syndication works to get your listing on Zillow, Realtor.com, and other major sites, and teaches you the key terminology and requirements you need to know.
What is the MLS?
The Multiple Listing Service (MLS) is a private database used by real estate professionals to share information about properties for sale. Getting your FSBO listing on the MLS is the single most important marketing decision you'll make.
Learning Objectives
- Understand what MLS is and how it works
- Learn how MLS syndication reaches buyers
- Master essential MLS terminology
- Know photo and listing requirements
- Appreciate why MLS access is crucial for FSBO
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